Design Portfolio by Alejandro Excia
ThinkBig Academy

ThinkBig Dolls & Ninja

Client: Gretchen Diaz

Collaborator: Ivan Bonilla Santini

ThinkBig Dolls are a concept design for dolls with an education purpose, but without leaving the funky freshness out.  My role in this project was to construct the conceptual and the artistic direction within the doll's web community,  all the way through pre production process of both physical and digital phases.   

ThinkBig Academy

ThinkBig Academy

was the concept to bring 4 characters to life; where they would deploy their experiments.

Diagram

Diagram

client's concept map designed to educate the client on the complexity of the project.

Community

Community

Play, Make, Achieve is the motto for the designed community for the characters (dolls) to develop their monthly experiments. Families could log in to play with others.  Extending the dolls life into an educational experience; rather than a traditional model of playing.

Conceptual App Mockup

Conceptual App Mockup

The app is part of the extended life of the dolls.

Bundle of THINKBIG Academy Dolls.

Bundle of THINKBIG Academy Dolls.

My Team designed a bundle or package that provided the end user a Doll, with empowerment tools & a kit of DIY experiments.

Character Development.

Character Development.

Illustration by: Ivan Bonilla Santini

My role was to coordinate with Bonilla that the character development and Look&Feel, where on point with clients need for the product.

The Academy

The Academy

Illustration By: Ivan Bonilla Santini

My role was to coordinate with Bonilla that the character development and Look&Feel, where on point with clients need for the product.

The Ninja!

The Ninja!

Procrastinations has its perks... A ninja is born procrastinating on clerical stuff, when you fly solo.  Or Should I say desperate to hire an administrative partner. 

I admit... this was procrastinating.

I admit... this was procrastinating.

sketches of what i called the think big Ninja. Inspired by my first nephew Sebastian, think big ninja has an awkward little body.

illustration

illustration

I gave it a real identity! The thinkBig ninja is a stationary helper, where depending on the position the ninja is practicing is the use of the stationary. If he is meditating, he becomes a paper wight; but if he is attacking he is holding the pen so on and so fourth. 

3D Render

3D Render

Studying the form on 3D format.

Attack Position: 3D Printing

Attack Position: 3D Printing

I rapid prototyped the sh***t out of it!!!!!

what would people think of it?

what would people think of it?

Rapid prototyping in 3D helped me go to people and ask them what were their thoughts on this procrastination.  It turned out to be a project on the move!

full body.

full body.

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MORE!

MORE!

-Coming soon!-  Feel free to ask me how am i doing with this project. Also if you want to order a ThinkBig NINJA.